In a series of major developments, Panasonic also
announced establishing the local manufacturing base for room Air-Conditioning
and TV division in Lagos. In collaboration with “SIMS”, Panasonic has initiated
the Set-Up of SKD Operations with its prime focus on Japanese Quality Systems
Establishment. This step boasts the Panasonic mission to increase the focus on
Africa market with localization and customer satisfaction as the key agenda.
With local sales office in Nigeria, Panasonic is looking at a wider customer base
and a stronger hold in the market.
After the successful establishment of SKD Operations in
South Asian Markets, Panasonic Appliances Company (India) will provide
technical assistance to SIMS for setting up the Nigerian manufacturing unit. As
one of the “Premium Quality” manufacturing Giants, Panasonic will focus on
developing customer centric products keeping local market requirements in mind.
Speaking during the press
briefing heralding the signing of the partnership, Mr. Fab Uzor, General
Manager SIMS Nigeria said, “We are excited partnering with Panasonic. Many
years of operating in the Nigerian market has given us an edge in understanding
the psyche of the Nigerian consumer. The Nigerian market is very competitive
because of the number of brands that play here. As a business you need special
skills in understanding your customers to make a head way. We have successfully
done this over the years which gave us prominence in the competitive
electronics market.”
He added “The Company has
branches and outlets across the country. Since the commencement of operations
in 1987, SIMS has grown to become one of the leading names in Electronics
business in Nigeria. Our spread will also avail our consumers the opportunity
of purchasing quality Panasonic brands that are backed with warranty and superb
after sales services at our numerous state-of-the-arts showrooms and stores. We
also have arrangements where we deliver products straight to the homes and
offices of the consumer.”
Commenting on the
development PMMAF’s Managing Director
Mr. Shinichi Wakita expressed, “Panasonic has always delighted itself in
working for the Nigerian market. We are a customer-loving brand and this market
motivates us to keep going with our business philosophy hence the concept of
producing ‘locally-fit’ products comes through us effortlessly. We are glad to
be associating with SIMS, as it has carved a niche for itself in a highly
dynamic and competitive electronics/home appliance marketing environment.”
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