LG Electronics was crowned the ‘Brand of the year 2015’ at the prestigious Red Dot Awards held in Berlin recently. The honour was bestowed on the electronics giant following its thirteen wins in Red Dot’s communication design category over the course of last year.
The title of Brand of the year was bestowed on LG for its 13 wins in the Red Dot award: Communication design category over the course of the year. Winning entries this year include the LG G4 and LG Watch Urbane both embodying the company’s human-centric user experience (UX) design philosophy with a simpler and more intuitive interface to accommodate individual users.
With this recognition, LG joins the ranks of renowned previous winners such as PepsiCo; Audi AG; and Mercedes -Benz. LG also becomes the third company to win both Brand of the year and Design Team of the year, which it won in 2006. Founder and CEO of Red Dot Dr. Peter Zec speaking at the Berlin event said: “The brand management of LG Electronics is unparalleled in its skills in this respect.
The corporate claim sums it up—Life’s good. Anyone who invests in an LG product notices immediately that his or her life is a little more attractive because of it. That is exactly how convincing brand management works”.
Commenting on the achievement, LG’s Vice President and Head of Corporate Design, Mr. Noh Chan-ho, said “Being honored by Red Dot Award is humbling and demonstrates LG’s leadership in the field of design by reaffirming our on-going commitment to both innovative design and intuitive consumer experience, we will continue to design and develop creative solutions that elicit positive emotional response and deepen the relationship between our brand and consumers to live up to our motto, innovations for a better life.”
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